Live blogging through the ages

What started in the mid-2000s as a software tool for techies to broadcast technology conferences has since become an essential story format for journalists and other information providers to distribute digital coverage in chronological order.

Personalisation is a live blog’s comparative advantage. Unlike television, which must be watched in a linear way and in real time (although viewers can record it and watch it later), live blogs allow readers to start at any point in the story and reread, save, share, and digest information at their own pace.

Why live blogging?

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